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Your Book Is the Bait

Your Book Is the Bait

Published on: 05/01/2026

Stop chasing book sales and start creating opportunities. Learn how 10x thinking transforms your book into a platform that attracts speaking, consulting, and corporate deals.

book marketingauthor marketingmindset shift
Why Some Nonfiction Books Spread and Others Disappear

Why Some Nonfiction Books Spread and Others Disappear

Published on: 03/20/2026

Discover why some nonfiction books spread while others disappear. Learn how reader motivation, identity, and progress shape successful nonfiction book marketing.

book marketingauthor marketingmindset shift

Susan Friedmann

Author Marketing Mentor

Susan Friedmann, CSP, is a trailblazer in the world of nonfiction book and author marketing coaching and training. With over 30 years of experience, she’s on a mission to help you stand out from the crowd. Say goodbye to blending in — Susan injects life into your book marketing game.

Tap into Susan’s expertise with a complimentary 20-minute brainstorming session